Case study
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02
Sam Mangel
What began as case support became the operations, marketing, and growth engine behind a seven-figure consultancy.
CLIENT
Sam Mangel, 7-figure founder
SECTOR
Federal prison consultancy
Based in FL, serving clients internationally
ENGAGEMENT
Fractional COO Partnership
DURATION
12+ months, ongoing
View Sam Mangel’s website
I.
The starting point
Sam leads a seven-figure federal prison consulting firm. He travels internationally for business many times each month. Our work together began with his paralegal operations.
The marketing had no system behind it. His social accounts existed, but none of them were connected. Posting was inconsistent. The pages, copy, and branding looked and sounded like different firms.
His YouTube channel had not published a new video in over a year.
II.
What we found
No system tied the brand together.
Each account ran on its own, without a schedule, a shared look, or a consistent voice.
The YouTube channel had gone quiet.
The audience for Sam’s expertise was there, but nothing new had been published in over a year.
Sam had no single point of contact.
With constant travel and a growing firm, he needed one person to report on operations and marketing together.
III.
What we led
01
Operations
Operations management and client communication, beginning with paralegal support.
02
The Brand Refresh
A full brand refresh, including a redesigned logo, new copy, and a cohesive look across every platform.
03
The Website
Support on an AI-friendly website redesign.
04
Social Media and YouTube
Social media and YouTube production and scheduling across seven platforms.
05
Referral Relationships
Relationship follow-up with referring counsel, including international legal contacts.
06
Business Development
Business development outreach, measured against monthly goals.
07
The Monthly Report
A monthly report that connects operations, marketing, and business development to the firm’s growth goals.
IV.
The results
547,000+
Views across YouTube and social
in one month
669%
Likes and reactions on social
increase in one month
Monetized
YouTube channel, now with regular videos and Shorts
after a year without uploads
1 Partner
One check-in for operations, marketing, and growth
in place of 2 contractors
MEASURE
RESULT
New followers
1,250 in one month
YouTube subscribers
Up 70%
Social interaction rate
0.9% → 4.0%
Outreach
108% of goal, with a 38% response rate
In his words
“
Shelbee is able to work with our clients in a way that is second to none. She is an organized, clear thinker who executes quickly, thinks ahead, and elevates the way our firm functions as a whole. She is an invaluable asset to our organization.
Sam Mangel
Founder, The Sam Mangel Federal Prison Consulting Group
SEO
Social media
Strategy
Collaboration
Delivery
Execution
Quality
V.
What’s next
The partnership continues, and the focus is shifting from building an audience to converting it. Sam now has the reach.
The next priority is turning that attention into new client relationships. That means a repeatable content model built on what performs, a phone-first outreach process, and a consistent rhythm of follow-up with every new contact. Each channel is measured against the firm’s growth goals, so Sam can make clear decisions from anywhere in the world.
OPERATIONS
CLIENT COMMUNICATION
BRAND + DESIGN
SOCIAL + VIDEO
BUSINESS DEVELOPMENT